Building economies that protect the forest.
Hakhu began with women. Kichwa women in the Amazon create economic alternatives through their knowledge and craft.But as mining expanded and pressure intensified, it became clear that livelihoods alone were not enough.Territory had to be defended.
Today, from Serena in Napo, Hakhu has grown into a coordinated system that connects Indigenous communities, legal action, and strategic communication to protect one of the most critical regions of the Amazon.
Hakhu Amazon Design
From the Ecuadorian Amazon, Indigenous women share their art, their stories, and their knowledge with the world.
Through Hakhu Amazon Design, we support women to create sustainable livelihoods that strengthen communities and reduce pressure from extractive industries.
Each piece is handmade in the Amazon using ancestral techniques combined with contemporary design.
Every purchase supports families, protects the forest, and keeps cultural knowledge alive.
Fashion as a power tool.
The fashion industry has long operated through systems that extract value from Indigenous cultures without recognition or redistribution.
Hakhu takes a different position.
We do not adapt Indigenous identity to fit global markets.
We bring it as it is — with authorship, context, and autonomy.
Global presence.
In 2025, Hakhu received the Equator Prize (UNDP) for its work in climate action and sustainable livelihoods.That same year, and in 2023, Hakhu Amazon Design participated in New York Fashion Week, positioning Indigenous design in global spaces on its own terms.
About our Name
Hakhu, which means let’s go in Kichwa, is an indigenous saying to encourage our peoples to advance together.
Hakhu Amazon Foundation
Av. Shyris N36-188 y Av. Naciones Unidas, Ed. Shyris Park, H12, Quito-Ecuador.
+1 (202) 3418609
